Student of the Game

The business of sports, media & entertainment. Written by Adriene Bueno - a 13+ year industry pro who’s built brand and marketing strategies, communities & talent relationships at LinkedIn, NBA, EA, IMAX, adidas & more.

The Women’s Sports Playbook: Resources, Creators & Events You Should Know

A hand-crafted list of media, events & people shaping the business of women’s sports.

Adriene Bueno

Industry TrendsIndustry Trends

Aug 18, 2025

What happens if AI floods content in sports, media & entertainment

The 6 possible outcomes and how it impacts your work in the industry

Adriene Bueno

EventsEvents

Jul 14, 2025

WNBA All-Star Weekend: 28 Industry Events for Sports Business Professionals

Your one-stop-shop guide to networking events, brand activations and business opportunities in Indianapolis for WNBA ASW. 🏀

Adriene Bueno

Student of the Game

Archive

The Women’s Sports Playbook: Resources, Creators & Events You Should Know

What happens if AI floods content in sports, media & entertainment

WNBA All-Star Weekend: 28 Industry Events for Sports Business Professionals