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The Women’s Sports Playbook: Resources, Creators & Events You Should Know
A hand-crafted list of media, events & people shaping the business of women’s sports.
Adriene Bueno
October 31, 2025 • Estimated Reading Time: 10 minutes
Your insider's guide to the business of sports, media & entertainment.
Welcome to Student of the Game, where we break down the strategic moves, emerging trends, and opportunities that matter most to professionals in sports, media, and entertainment. This edition focuses on the booming women’s sports ecosystem, one of the most exciting, fast-growing corners of the industry right now.
Quick reminder: I’m Adriene Bueno, author of Student of the Game, co-founder of Arena, and 13+ year sports, media & entertainment industry pro who previously worked at companies including the NBA, LinkedIn, EA, LA Clippers, Adidas, and IMAX.
I’ve had 100s of convos in the past few years with people looking to break into or level up in women’s sports from former athletes to marketers to execs launching new ventures. One thing I’ve noticed again and again is that everyone’s trying to keep up with how fast this space is evolving from the rise of women’s leagues and NIL deals to brand collabs and record-setting attendance. So whether you’re already working in women’s sports or trying to build your way in, here are the women’s sports media outlets, creators, and resources that you need to know. |  Circa 2023 - me at the WNBA’s 1st ever Fan Fest activation during NBA ASW |
Leading the charge on storytelling + distribution of (you guessed it) just women’s sports. | An independent media platform that covers the business of women's sports. |
Get “the gist” of what’s up on the business side of women’s sports in less than 5 minutes every Monday, Wednesday and Friday morning. | Focused on delivering unmatched, daily coverage of women’s sports and giving each sport its own dedicated space to thrive. |
🎧 Podcasts to Listen To
 The Business Case for Women’s Sports hosted by Caroline Fitzgerald |  In Case You Missed It with Khristina Williams |  The [Female] Athlete Project with Chloe Dalton |
🎟️ Events to Attend
June 3 - 4, 2026 | Las Vegas, NV | Where athletes, brands & industry leaders master brand monetization, create content live & secure brand deals | Oct. 12-14, 2026 | Chicago, IL | National convention for women leaders in sports |
The Business of Women’s Sports Summit | Women’s Sports Club Events |
Sportsimist Summit |
💼 Job Boards to Save
👥 Creators to Follow
Sports reporter & host | Sports content creator | Founder of GOALS |
Women’s sports creator | Storyteller, host, producer | Award-winning WBB insider & host |
Chief Brand Officer at Unrivaled Basketball | Host of Hoops for Hotties | Creator, host, storyteller |
🤝 Communities to Join
Curating intros for sports, media & entertainment pros that lead to 1:1 meetings & new opportunities. | For current, active, or retired female collegiate and pro athletes. |
Because sports isn't just a boys club anymore... it's a Girls Club too. | Speak sports through the lens of Latina Culture. |
👀 What’s missing?
If you already work in this space: what or who else should be on this list?
👉 Reply to this email or DM me with your favorite women’s sports resources, creators, or communities. I’ll be updating this resource on a regular basis!
💡 ICYMI
Here are a few things happening in my world working in the business of sports, media & entertainment!
Talk soon,
